Industry News: Cloudflare adds training refusal without losing search access
Brands should review crawler settings carefully to protect content rights while preserving search and AI discovery where desired.
Rob Kerry
Industry News: Reports reveal ChatGPT ads that open branded conversations
Brands may need helpful conversational product guidance and new success metrics when an ad interaction stays inside the assistant.
Rob Kerry
Industry News: Amazon Ads adds a route to buy ChatGPT inventory
Enterprise advertisers can assess ChatGPT campaigns within an existing media buying workflow and measurement framework.
Rob Kerry
Industry News: ChatGPT ads expand globally with broader self-service
Assistant advertising is becoming a larger planning consideration as reach and advertiser access expand across enterprise markets.
Rob Kerry
Industry News: Google’s AI visibility reporting reaches all sites
Enterprise teams can establish wider reporting coverage and monitor AI visibility using their existing Search Console access.
Rob Kerry
Industry News: AI Mode expands help with booking travel
Travel brands need accurate, bookable information and effective integrations where assistants increasingly coordinate customer journeys.
Rob Kerry
Industry News: Google strengthens preferred-source and news personalisation
Brands with editorial authority should build direct audience preference and recognised source value alongside search visibility.
Rob Kerry
Industry News: OpenAI announces ChatGPT ads across 31 European markets
European brands can plan regional assistant advertising with attention to access routes, language and campaign readiness.
Rob Kerry
Industry News: ChatGPT ads launch in the UK and four more markets
UK and other affected brands can evaluate live assistant advertising opportunities against local acquisition goals.
Rob Kerry
Industry News: Cloudflare adds assistant recommendation monitoring
Brands can distinguish technical access problems from gaps in how assistants mention or recommend them.
Rob Kerry
Industry News: Cloudflare experiments with payment for AI content use
Content-owning brands can assess emerging licensing opportunities and how access, freshness and compensation affect AI discovery.
Rob Kerry
Industry News: Bing adds intent, topics and citation-share reporting
Brands can investigate where AI exposure is growing and align content with customer intent without equating citations to sales.
Rob Kerry